Chronicle Deluxe is a business strategy agency specialised in fashion and luxury. Leveraging experiences2007 with several key industry actors and academic partners, we work towards providing you with excellence in running your brand, get in touch
We also build a few of our own — a Scandinavian label, an iPhone app, an online academy.
What we do, and the systems we deploy to do it.
- 01Business StrategyBrand positioning, market entry, growth roadmaps.
- 02MerchandisingRange architecture, OTB planning, assortment design.
- 03Products DevelopmentFrom concept to industrialisation.
- 04Supply Chain & OperationsSourcing, lead-time engineering, scaling.
- 05S&OP DeploymentSales & Operations Planning rollouts and governance.
- 01ERPSelection, implementation, migration.
- 02PLMProcess design and rollout.
- 03BIKPI dashboards, decision-grade reporting.
- 04E-learningOnboarding and team upskilling at scale.
- 05AI Best PracticesAcross design, product development, systems and data management.
A newScandinavianstaple.
A label we co-founded. Considered, quiet essentials — designed in Stockholm, made to last. Built around a single question: what would a wardrobe look like if it lasted longer than the trends that try to replace it?
Visit past-tense-studio.com
Eight seasons,
one continuous line.
From debut in AW23 to what we’re cutting now in SS27 — a quiet, contiguous wardrobe.
- SS27Working on
- AW26—
- SS26—
- AW25—
- SS25—
- AW24—
- SS24—
- AW23Debut
Bad MarginKills GoodBrands.
An iPhone app that helps brands make margin decisions — pricing, costing, scenarios — in seconds, not spreadsheets.
Visit goodmarg.inPricing.
See the margin behind every price before you commit. Multi-currency, multi-channel.
Costing.
Stack BOM, freight and duties to land a clean wholesale and retail in seconds.
Scenarios.
Compare cards side-by-side, model what-ifs, find the lever that actually moves margin.
Platform
iOS
Built for
Independent brands
Released
2026
A small portfolio of tools, schools and bets we run alongside client work.
- 01QuomodaFashion online academy
A fashion-rooted online academy training the next generation of fashion operators — merchandising, product, sourcing.
Year
2020
↗Role
Operator
- 02Good ZonesTimezones for global teams
A focused tool to coordinate distributed teams across timezones without the spreadsheet math. Free, fast, single-purpose.
Year
2024
↗Role
Operator
- 03ResourcedPLM for fashion brands
A modern PLM rebuilding what spreadsheets and legacy systems made painful — collection planning, BOM, sample tracking.
Year
2020
↗Role
Investor
Brands
- 01LVMH
- 02BURBERRY
- 03CHANEL
- 04KERING
- 05AXEL ARIGATO
- 06NORSE PROJECTS
- 07LOUISA BALLOU
- 08PAST TENSE
- 09VEJA
- 10BJÖRN BORG
- 11RAINS
Institutions
- 01ENSAIT
- 02IAE
- 03IFM
- 04WHYSEBIRD
Digital
- 01QUOMODA
- 02RESOURCED